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Attendees of the Coke Studio benefit concert are all smiles as they enjoy the event’s fun activities.
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Manila, Philippines – Coca-Cola Philippines brought
thousands of teens together to help rebuild Marawi through a unique benefit
concert that celebrated the Filipinos’ love for music as it empowered the youth
to move as one creative force for a great endeavor.
At the Coke Studio Live: Bringing Music Back to Marawi held
on December 9 at the SM Mall of Asia concert grounds, many of the attendees
showed their support by bringing empty Coca-Cola PET bottles for a recycling
drive that would help contribute in the construction of a Little Red
Schoolhouse for Marawi kids. Coca-Cola Philippines committed to build a Little
Red Schoolhouse as part of the Philippine Disaster Resilience
Foundation’s (PDRF) United4Marawi campaign.
on December 9 at the SM Mall of Asia concert grounds, many of the attendees
showed their support by bringing empty Coca-Cola PET bottles for a recycling
drive that would help contribute in the construction of a Little Red
Schoolhouse for Marawi kids. Coca-Cola Philippines committed to build a Little
Red Schoolhouse as part of the Philippine Disaster Resilience
Foundation’s (PDRF) United4Marawi campaign.
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Coke Studio brings together talented OPM artists and, the Filipino youth in a one-of-a-kind benefit concert to rebuild and bring music back to Marawi.
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“This is our way of showing
support and solidarity with the Filipino people – to be able to contribute in
the rebuilding process. Music is one of the things that threads through every
person, regardless of age, religion, culture, and socio-economic bracket,” said
Stephan Czypionka, Marketing Director of Coca-Cola Philippines. “We are
committed to help the communities that we serve, especially in times like these
that we have to come together to rebuild not just the physical structures, but
most importantly, the lives of the people.”
support and solidarity with the Filipino people – to be able to contribute in
the rebuilding process. Music is one of the things that threads through every
person, regardless of age, religion, culture, and socio-economic bracket,” said
Stephan Czypionka, Marketing Director of Coca-Cola Philippines. “We are
committed to help the communities that we serve, especially in times like these
that we have to come together to rebuild not just the physical structures, but
most importantly, the lives of the people.”
“We are
committed in helping rebuild Marawi and the communities impacted by this
conflict. In partnership with relevant government agencies, we in the private
sector will be bringing our sustainability initiatives to the area,” said Jonah
de Lumen-Pernia, Public Affairs and Communications Director of Coca-Cola
Philippines. “Our 5by20 entrepreneurship programs will be provided for the
spouses of soldiers deployed in Marawi, while water systems will also be
installed in the communities. We’ll also build a Little Red Schoolhouse.”
committed in helping rebuild Marawi and the communities impacted by this
conflict. In partnership with relevant government agencies, we in the private
sector will be bringing our sustainability initiatives to the area,” said Jonah
de Lumen-Pernia, Public Affairs and Communications Director of Coca-Cola
Philippines. “Our 5by20 entrepreneurship programs will be provided for the
spouses of soldiers deployed in Marawi, while water systems will also be
installed in the communities. We’ll also build a Little Red Schoolhouse.”
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Thousands of people come to show their support for the
worthy cause at the Coke Studio benefit concert at the Mall of Asia Concert Grounds. |
Bringing music back to Marawi
It was a night filled with music and hope as Coke Studio
artists including The Ransom Collective, Gab and John of Urbandub, Abra,
Gracenote, Moonstar88, Autotelic, Ebe Dancel, Franco, Reese Lansangan, BP
Valenzuela and Sandwich, Noel Cabangon, and Curtismith shared their voices and
talents for Marawi. Their amazing performances included renditions of Christmas
favorites as well as their groundbreaking collaborations.
artists including The Ransom Collective, Gab and John of Urbandub, Abra,
Gracenote, Moonstar88, Autotelic, Ebe Dancel, Franco, Reese Lansangan, BP
Valenzuela and Sandwich, Noel Cabangon, and Curtismith shared their voices and
talents for Marawi. Their amazing performances included renditions of Christmas
favorites as well as their groundbreaking collaborations.
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Franco Reyes, vocalist of Franco, rocking out at the Coke
Studio Benefit Concert for Marawi at the Mall of Asia Concert Grounds. |
To further involve the youth in the advocacy, Coca-Cola
also selected artists from the top UAAP schools: SLTO of University of the
Philippines Diliman, PAPA PETA of University of Santo Tomas, The Cohens of
Ateneo de Manila University, and Matt Junasio of De La Salle University to
perform an original collaboration piece. Other artists from different
universities were also present to entertain the crowd in the pocket stage at
the Tunebayan area.
also selected artists from the top UAAP schools: SLTO of University of the
Philippines Diliman, PAPA PETA of University of Santo Tomas, The Cohens of
Ateneo de Manila University, and Matt Junasio of De La Salle University to
perform an original collaboration piece. Other artists from different
universities were also present to entertain the crowd in the pocket stage at
the Tunebayan area.
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The vocalist of UP’s STLO belts out the lines of the
university bands’ special composition for the people of Marawi. |
Aside from the upbeat performances, there were also
several emotional moments. Coke Studio artists Noel Cabangon and Curtismith led
the audience in observing a few minutes of silence as they offered a prayer for
the victims of Marawi. Afterwards, they both sang the empowering lyrics of
their collaboration “Payong Kaibigan”. There was also a special group
performance where the Coke Studio artists all sang “Oh Come, All Ye Faithful”
to inspire unity in supporting the Maranaos especially this Christmas season.
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The youth donate their empty bottles to help fund the
construction of a Little Red Schoolhouse for Marawi children. |
During the event, attendees enjoyed exciting activities
like singing along to their favorite tunes at the Coke Studio Canraoke and
receiving personalized Coke bottles with their names in the labels at the Coke
Jukebox. There was even a Christmas food fair and bazaar where guests feasted
on good food, best paired with a refreshing drink.
like singing along to their favorite tunes at the Coke Studio Canraoke and
receiving personalized Coke bottles with their names in the labels at the Coke
Jukebox. There was even a Christmas food fair and bazaar where guests feasted
on good food, best paired with a refreshing drink.
Overall, it was a great night worthy of its even greater
advocacy which showed just how music truly unites and inspires Filipinos to
come together.
advocacy which showed just how music truly unites and inspires Filipinos to
come together.
Food, Travel & Whatevs 